Head of Organic (SEO/AEO/Content)

At Full Measure Digital (FMD), we specialise in Organic (SEO/AEO/Content), and Paid Search (SEM), helping some of Australia’s biggest brands grow through leading search strategies. We’re a fully remote agency, proving that high performance doesn’t require an office – just great people and a shared commitment to excellence.

We are looking for a Head of Organic to lead and grow our department of 7 x SEO/AEO/Content specialists. 

If you are passionate about organic search, fascinated by how AI and LLMs are reshaping the way people find information, and excited by the chance to lead a talented team, this could be your next big step.

We work with some of Australia’s largest and most interesting Organic clients (e.g. autobarn, carsales, Jetstar, Michael Hill, mycar, SEEK, Snooze, Uniqlo & many more). You’ll have the chance to put your skills and strategy to work on the big stage. 

You’ll help shape our approach to the fast-evolving world of Organic & AI/LLM-driven search. There’s never been a more dynamic time in the way that users find information, and we are leaning into the frontier of automation and new AI/LLM techniques, while continuing to drive sound SEO and Content fundamentals for our clients. 

Why Clients Choose FMD

At Full Measure Digital, we are true specialists in Search, not a generalist agency. We don’t spread ourselves thin across Meta, TikTok, email marketing, or creative. Instead, we focus entirely on what we do best: high-impact results in search marketing.

One of our core values is that:
“everyone who works with FMD, clients and employees alike, should leave smarter and more knowledgeable than before.”

Clients don’t just rely on us to “do SEO”, they trust us to educate, guide, and develop their understanding of search, particularly as AI search experiences reshape the industry.

What We’re Looking For

This is a senior leadership role. You’ll be the Head of Organic, steering strategy, mentoring the team, and shaping the future of how we approach SEO/AEO/Content in an AI-driven world.

To succeed, you’ll need:

  • Deep traditional SEO expertise: From strong technical foundations (crawlability, indexing, rendering etc) to modern large-scale content optimisation strategies.

  • AI/LLM perspective: A strong perspective on how generative AI and LLM-based search (ChatGPT, Claude, Google AI Overviews / AI Mode, Bing Copilot, Perplexity, etc.) will impact SEO, and how brands should adapt.

  • Technical Skills: Comfortable with SEO toolsets (Screaming Frog, GSC, ahrefs, SEMrush, etc.) and data/analytics/reporting platforms (GA4, Power BI, Looker Studio etc).

  • Leadership experience: Previous experience leading teams, managing big-brand clients, and growing talent internally.

  • Think commercially: You understand the business impact of Organic traffic, can build a case for investment, and translate Organic work into client value.

  • Collaborative mindset: You’ll work closely with our SEM team to align organic and paid strategies for maximum impact.

  • Confidence with clients: You can run workshops, present strategies, and influence C-level decision makers with authority.

This role is ideal if you’re a Senior SEO Specialist, SEO Manager, or Head of SEO elsewhere, who’s ready to lead at the highest level in a pure search agency.

What You’ll Be Doing

  • Leading the Organic department, setting overall strategy and ensuring high-quality delivery from your team of Specialists.

  • Guiding clients through the evolving landscape of AI-powered search and helping them future-proof their organic strategies.

  • Building frameworks to experiment and adapt SEO for AI/LLM search environments 

  • Guiding enterprise clients through complex traditional SEO challenges: migrations, internationalisation, large-scale content, technical audits.

  • Overseeing technical audits, site migrations, schema/structured data, and content optimisation.

  • Aligning SEO strategies with data insights via GA4, GSC, BigQuery, Power BI and more.

  • Translating performance into clear, commercial insights for clients and senior stakeholders.

  • Collaborating with SEM team to align paid and organic strategies.

  • Developing your team, mentoring, upskilling, and recruiting where needed.

  • Managing and mentoring a talented SEO and content team, building capability and career growth.

  • Building FMD’s, and your personal brand by representing FMD through thought leadership in Organic and AI-driven search.

Why Join Full Measure Digital?

Here’s why our team love working with us:

  • Fully Remote Work, no Office, no Commute: work from anywhere in Australia, with a remote work allowance for your home setup.

  • Flexible Work Hours: life happens. We trust you to manage your time effectively.

  • Paid Birthday Leave: celebrate your day without work in the way.

  • Compassionate & Parental Leave: generous leave policies

  • Extra Leave Incentives: earn up to 5 bonus days off per year.

  • In-Person Team Retreats: we bring the whole team together twice a year in fun locations (Byron Bay, Gold Coast, Bali, Yarra Valley, Melbourne & more).

  • Employee Assistance Program – Confidential 24/7 counselling support for you & your family.

Ready to Apply?

If this role sounds like you, apply with your resume (or LinkedIn profile) and a cover letter telling us:

1️⃣ A bit about your SEO and leadership experience
2️⃣ Why you’re excited about the future of organic search in the LLM era
3️⃣ Examples of the scale and type of clients/teams you’ve worked on in the past

We’re excited to meet you!

❗Please note: This role is only open to candidates currently residing in Australia.